PatientNow combines electronic medical records, patient engagement, automated marketing, before/after photography, and AI booking automation in one HIPAA-compliant platform — built exclusively for med spas, plastic surgery, dermatology, and wellness clinics.
PatientNow is the only platform that unifies your entire practice — from first patient contact to final invoice.
Aesthetic-native treatment forms, SOAP notes, consents, and prescription management. No retrofitted general EMR.
Integrated medical photography with AI comparison tools. Streamline consultations and document outcomes automatically.
Automated email and text campaigns, review requests, loyalty triggers, and re-engagement sequences. Set it once.
24/7 booking without phone calls. Patients manage appointments and access their own records.
Build recurring revenue with memberships, gift card processing, and loyalty points — all managed inside PatientNow.
Voice and text AI that handles inbound calls, books appointments, captures leads, and sends reminders around the clock.
Everything an aesthetic practice needs to operate, market, and grow.
Everything in Essentials, plus surgical and insurance workflows.
Pricing is customized by practice size, location count, and package. Here's what determines your investment — and why practices say it pays for itself.
| Tool | Disconnected Tools | PatientNow |
|---|---|---|
| EMR software | ~$200–400/mo | ✓ Included |
| Marketing automation | ~$300–500/mo | ✓ Included |
| Scheduling software | ~$100–150/mo | ✓ Included |
| Payment processing | 2.9% per transaction | ✓ Included |
| Before/after photo app | ~$50–100/mo | ✓ Included |
| AI booking tool | ~$200–300/mo | ✓ Included (Recura) |
| Total (estimated) | $850–1,450+/mo | One platform quote |
"We doubled our revenue since implementing PatientNow. The automation handles follow-ups we used to do manually."
"Our patient retention is at 75–80% now. The engagement tools keep patients coming back consistently."
"PatientNow paid for itself within 6 months. I wish I had switched sooner."
"RxPhoto is a game-changer for our consultations. Before-and-after documentation is completely seamless."
"Managing 3 locations from one dashboard has saved us 10+ hours a week."
"Onboarding was smoother than I expected. The team was with us every step of the way."
Whether you're evaluating alternatives or specifically comparing PatientNow to ModMed, here's the honest breakdown.
| Feature | PatientNow | ModMed | Generic EMR | Point Solutions |
|---|---|---|---|---|
| Built for aesthetics only | ✓ | ⚠ Multi-specialty | ✗ | Partial |
| EMR + marketing unified | ✓ | ✗ | ✗ | ✗ |
| RxPhoto before/after | ✓ Built-in | ✗ Third-party | ✗ | ✗ |
| AI booking (Recura) | ✓ Exclusive | ✗ | ✗ | ✗ |
| Aesthetic form templates | ✓ Pre-loaded | ⚠ Manual | ✗ | Partial |
| Med spa workflows | ✓ Native | ⚠ Limited | ✗ | ✗ |
| Plastic surgery support | ✓ Pro tier | ✓ | ✗ | ✗ |
| Insurance billing | ✓ Pro tier | ✓ | Varies | ✗ |
| Multi-location | ✓ | ✓ | Limited | Limited |
| Patient marketing tools | ✓ Built-in | ✗ Add-on | ✗ | ✗ |
| Founded / track record | 2001 (25 yrs) | 1999 | Varies | Recent |
Personalized to your practice type. No commitment. A specialist will walk you through the exact features that matter to your workflow.
PatientNow is a full EMR/EHR plus practice management platform. You get clinical charting, e-prescriptions, scheduling, marketing, payments, photography, and reporting all in one HIPAA-compliant system — purpose-built for aesthetic practices.
Yes. PatientNow uses encrypted data storage, role-based access controls, audit logs, and secure patient messaging to meet HIPAA requirements.
Pricing is customized by practice size, location count, and package (Essentials or Pro). Most practices end up replacing 4–6 separate tools costing $850–$1,450+/mo with one PatientNow quote. Request a tailored quote in the form above.
Yes — onboarding is included in your custom quote and scoped to your practice complexity (single vs multi-location, data migration needs, training depth). Your specialist will detail any one-time costs on the demo call.
PatientNow is aesthetics-only with built-in marketing automation, RxPhoto, and Recura AI. ModMed is a broader multi-specialty EHR with strong surgical documentation. Pure aesthetic practices typically prefer PatientNow; multi-specialty groups often prefer ModMed.
Yes. Multi-location scheduling, centralized reporting, and per-location access controls are included so you can manage every site from one dashboard.
Most single-location practices are live in 2–4 weeks. Multi-location groups typically run 4–8 weeks depending on data migration and provider training scope.
Yes. PatientNow's onboarding team handles data migration from common aesthetic and general EMRs — patient records, appointments, and chart history — so you don't start from scratch.
Recura AI is PatientNow's exclusive voice and text AI that answers inbound calls, books appointments, captures leads, and sends reminders 24/7. It is included with Essentials and Pro packages.
Yes — insurance billing is available on the Pro package, which is designed for plastic surgery, dermatology, and other practices that bill insurance alongside aesthetic services.
